Visit Meteora and the Social Media

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Trekksoft, a relative newly established but none the less very dynamic and innovative company posted a new article on their blog with the title: “Social Media: A New Marketing Platform”.

In this article visitmeteora’s social marketing strategy is mentioned as a good paradigm of how to utilize and integrate Facebook, Twiteer or any other social media tools on an effective and succeesful marketing campaign.

Below is the article published on Trekksoft’s blog:

Social Media: A New Marketing Platform

Facebook and Twitter are not just for seeing how your ex is doing and watching your favorite celebrity’s every move anymore. Now, you can use these channels for viral marketing tools for your tours and activities. TrekkSoft provides you with the opportunity to not only link your Facebook and Twitter accounts to your TrekkSoft page, but to also to use  to leave comments, integrate blogs or publish special offers to your customers.

Facebook campaigning made easy

For example, Bus2Alps uses social media to create some friendly competition, by holding contests via Facebook for all their fans. Several times a year, they invite their fans to enter a contest to win exclusive discounts on their trips.

Participants are asked to like Bus2Alps’ page on Facebook, to which they are directed to another page. Here they will provide an email address and answer two questions of their choice.  These questions pertain to either which destination city they would love to visit, or which trip they’d like to take.

Once the contest is over, and winners have been selected and notified, Bus2Alps is left with a vast database of everyone who entered the contest, a repository full of potential customers.  Their answers to the questions previously asked create an opportunity for Bus2Alps to send out individualized newsletters with more exclusive offers tailored to their specific interests. The participants are provided with an exclusive gift code for the trip of their dreams by simply participating.

But this isn’t specific to just contests. Bus2Alps is always grateful to all those who have traveled with them and makes sure to thank those who have made their year a successful one by issuing Semester End Thank You gift codes.  For example, they will publish a gift code with say a five user limit. Not only are they continually generating interest in taking more trips, but they effectively push the last trips of the semester as well.

From Bus2Alps’ experience with social media marketing, the percentages of those who opened the email and followed the enclosed link were way above expectations and they experienced exceptional results. In this kind of marketing strategy, not only do you gain ground in the realm of social media, but you also generate interest in potential clients and continue to perpetuate it through the offer of exclusive gift codes. TrekkSoft provides you with the opportunity to generate these gift codes to your specific criteria and use social media to simply get the word out.

Successfull Blog activities with Twitter

However, contests aren’t for everyone; some companies rather a more laidback approach to marketing their tours. Visit Meteora for example, uses the power of Twitter to provide its followers with a daily dose of Grecian beauty by posting mind-blowing, beautiful pictures to their Twitter feed daily.

Read full article here…

 

A New Beginning

In the midst of Greece’s worst economic crisis, a bunch of crazy young local entrepreneurs decided that it was about time for Meteora area to get in touch with the latest and most innovative travel marketing tools and booking engines currently available. And of course to bring Kalampaka, Kastraki and Aspropotamos and all other beautiful places we have closer to social media and to make them also known.

It was about time for our beautiful and unique in cultural heritage area to take the credit it deserved on the web, far beyond the out of phase, slow moving, and nerve braking Greek public sector and the public circus of our elected representatives.

So, we took the rather difficult decision to get fully involved with this huge project and to try to rebrand a virtually un-existed Meteora from any sort of well organized marketing campaigns. And here we are today! Out of our great frustration with the incompetence and the absolute indifference of our local authorities for anything that had to do with the overall improvement of Meteora’s travel experience, “Visit Meteora” project was finally born!

We created a comprehensive, mobile friendly, web portal for Meteora with almost everything a modern traveler would seek in our area. One can find a great variety of hotels and taverns, to café and bars, pharmacies, or any other useful touristic information. But most importantly Meteora guests can find all the outdoor activities that are operated in our area. It’s a fact that most people dealing with the tourism industry understand pretty well that more and more travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local, culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories.

That’s why here in Meteora and through “Visit Meteora” portal we have organized specific outdoor activities, as well as lots of tours, day trips and other packages to better accommodate this fast growing trend of travel industry for deeper and more authentic experiences. Engaging in activities with our experienced local guides’ it would be really cool for our visitors to learn the stories, traditions and legends of each place they visit. For example, a guided walking or hiking tour will definitely add great deal of value taking them to places they would never see otherwise!

This is our beginning, our very first step in a very long and difficult journey. We are about to set sail into the rough oceans of the unforgiving global competition. It almost feels like we are about to be thrown into the lions den. Are we going to succeed in rebranding Meteora travel product?

Are we going to be able to find privately and collectively our very own Ithaca?

Like anything else in life, no one really knows for sure. The only certainty we have at the moment is that the road that awaits us ahead is a long one, full of adventures. This journey will definitely make us wiser, full of rich experiences.

And for the closing of this blog entry I would like to quote one of my favorite Greek poets the well known Kavafys, and his famous poem “Ithaca”:

When you set out on your journey to Ithaca,
pray that the road is long,
full of adventure, full of knowledge.

The Lestrygonians and the Cyclops,

the angry Poseidon – do not fear them:

You will never find such as these on your path,
if your thoughts remain lofty, if a fine
emotion touches your spirit and your body.

The Lestrygonians and the Cyclops,

the fierce Poseidon you will never encounter,
if you do not carry them within your soul,
if your soul does not set them up before you.

Visit Meteora goes live

Meteorama is a group of travel professionals and local destination experts who have combined their talents, knowledge, resources and passion for tourism to become the pioneers of Destination Management Company in Meteora.

Our main focus is to meet the range of needs of our visitors by providing extraordinary and enriching experiences.

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Meteorama launched  http://www.visitmeteora.travel, the first full-service online travel agency and destination marketing portal, hosting and marketing a number of accommodation facilities, excursions, outdoor activities, transfer options and many more.

Meteorama offers the most exclusive mixture of enjoyable and memorable excursions both in the Meteora region and also around it, ranging from soft adventure and sight-seeing tours to daily cruises, day trips and rock climbing! We provide a wide range of bookable services – accommodationtransportationdinner options, walking tours and taxi transfers.

With our secure and reliable booking system, you can easily book tours and hotel accommodation online with confidence, and receive an instant booking confirmation. Our site is filled with tourist information and Internet links to help you plan your visit to Meteora. Whatever you are looking for in your visit to METEORA we can help you find it.

Contact us and let us help you get the most out of your Meteora visit! And finally, have an unforgettable adventure in Meteora – see it all, taste it all, experience everything and make the most out of your time in Greece’s most unique place!