In the midst of Greece’s worst economic crisis, a bunch of crazy young local entrepreneurs decided that it was about time for Meteora area to get in touch with the latest and most innovative travel marketing tools and booking engines currently available. And of course to bring Kalampaka, Kastraki and Aspropotamos and all other beautiful places we have closer to social media and to make them also known.
It was about time for our beautiful and unique in cultural heritage area to take the credit it deserved on the web, far beyond the out of phase, slow moving, and nerve braking Greek public sector and the public circus of our elected representatives.
So, we took the rather difficult decision to get fully involved with this huge project and to try to rebrand a virtually un-existed Meteora from any sort of well organized marketing campaigns. And here we are today! Out of our great frustration with the incompetence and the absolute indifference of our local authorities for anything that had to do with the overall improvement of Meteora’s travel experience, “Visit Meteora” project was finally born!
We created a comprehensive, mobile friendly, web portal for Meteora with almost everything a modern traveler would seek in our area. One can find a great variety of hotels and taverns, to café and bars, pharmacies, or any other useful touristic information. But most importantly Meteora guests can find all the outdoor activities that are operated in our area. It’s a fact that most people dealing with the tourism industry understand pretty well that more and more travelers want to venture beyond the beaten tourist paths and dive deeper into authentic, local, culture, connecting with people from other cultures in ways that enrich their lives and create lasting memories.
That’s why here in Meteora and through “Visit Meteora” portal we have organized specific outdoor activities, as well as lots of tours, day trips and other packages to better accommodate this fast growing trend of travel industry for deeper and more authentic experiences. Engaging in activities with our experienced local guides’ it would be really cool for our visitors to learn the stories, traditions and legends of each place they visit. For example, a guided walking or hiking tour will definitely add great deal of value taking them to places they would never see otherwise!
This is our beginning, our very first step in a very long and difficult journey. We are about to set sail into the rough oceans of the unforgiving global competition. It almost feels like we are about to be thrown into the lions den. Are we going to succeed in rebranding Meteora travel product?
Are we going to be able to find privately and collectively our very own Ithaca?
Like anything else in life, no one really knows for sure. The only certainty we have at the moment is that the road that awaits us ahead is a long one, full of adventures. This journey will definitely make us wiser, full of rich experiences.
And for the closing of this blog entry I would like to quote one of my favorite Greek poets the well known Kavafys, and his famous poem “Ithaca”:
When you set out on your journey to Ithaca,
pray that the road is long,
full of adventure, full of knowledge.
The Lestrygonians and the Cyclops,
the angry Poseidon – do not fear them:
You will never find such as these on your path,
if your thoughts remain lofty, if a fine
emotion touches your spirit and your body.
The Lestrygonians and the Cyclops,
the fierce Poseidon you will never encounter,
if you do not carry them within your soul,
if your soul does not set them up before you.